CAKEWORTHY

 

Logo Design

Apparel and Accessory Design

Illustration

Product Photography

 

 

Cakeworthy is a widely successful niche market clothing company that is inspired by pop culture and all things Disney. My work began with creating a new word mark for the brand to use as its primary logotype; following the success of the rebrand, the project continued with the development of numerous supporting apparel designs that focused around the concept of the poison apple in the classic Disney picture Snow White and the Seven Dwarves. The design was interpreted into the brand’s cherry icon and numerous others, and has become synonymous with the Cakeworthy brand. The signature bright, bold aesthetic coined by the original logos has since been carried across a variety of other clothing and product designs.

 

www.cakeworthystore.com

All works and images copyright © Joschka Sawatzky 2011—2016. Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.

CAKEWORTHY

Logo Design

Apparel and Accessory Design

Illustration

Cakeworthy is a widely successful niche market clothing company that is inspired by pop culture and all things Disney. My work began with creating a new word mark for the brand to use as its primary logotype; following the success of the rebrand, the project continued with the development of numerous supporting apparel designs that focused around the concept of the poison apple in the classic Disney picture Snow White and the Seven Dwarves. The design was interpreted into the brand’s cherry icon and numerous others, and has become synonymous with the Cakeworthy brand. The final products have been used for various apparel and accessories such as t-shirts, hang tags, pins and stickers.

 

www.cakeworthystore.com

All works and images copyright © Joschka Sawatzky 2011—2016.

Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.