CAPTAIN EARL'S CRAB SHACK

 

Brand Identity Development

Take-out Packaging Designs

Stationery Suite

 

 

The brand identity and packaging designs for the fictional seafood restaurant Captain Earl’s Crab Shack was conceptualized to bring attention to the crisis of overfishing in North America. Created for a project in my second year of design school, my goal was to present a design solution that meshed the practices of sustainability and ethically sourcing product with a handcrafted and organic design aesthetic. The main logo mark uses hand drawn and linocut techniques to deliver an end result that is applied across multiple platforms of packaging and stationery.

All works and images copyright © Joschka Sawatzky 2011—2016. Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.

CAPTAIN EARL'S CRAB SHACK

Brand Identity Development

Take-out Packaging Designs

Stationery Suite

The brand identity and packaging designs for the fictional seafood restaurant Captain Earl’s Crab Shack was conceptualized to bring attention to the crisis of overfishing in North America. Created for a project in my second year of design school, my goal was to present a design solution that meshed the practices of sustainability and ethically sourcing product with a handcrafted and organic design aesthetic. The main logo mark uses hand drawn and linocut techniques to deliver an end result that is applied across multiple platforms of packaging and stationery.

All works and images copyright © Joschka Sawatzky 2011—2016.

Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.