SERENISSIMA

CAFFÈ VENEZIANO

 

Brand Identity Development

Packaging Designs

Product Photography

 

 

Created for a project in my second year Studio class, Serenissima focuses on communicating history through modern and sustainable packaging design. The brand story for the fictional coffee company is inspired by the origins and influence of the beverage on European culture. It was introduced by way of the ports of Venice in the 17th century, and quickly became a staple of Italian life. The goal of the Serenissima brand identity and packaging designs is to combine quality, elegance and sustainability into a contemporary customer experience that reflects the passion surrounding the product's history.

All works and images copyright © Joschka Sawatzky 2011—2016. Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.

SERENISSIMA

CAFFÈ VENEZIANO

Brand Identity Development

Packaging Designs

Product Photography

Created for a project in my second year Studio class, Serenissima focuses on communicating history through modern and sustainable packaging design. The brand story for the fictional coffee company is inspired by the origins and influence of the beverage on European culture. It was introduced by way of the ports of Venice in the 17th century, and quickly became a staple of Italian life. The goal of the Serenissima brand identity and packaging designs is to combine quality, elegance and sustainability into a contemporary customer experience that reflects the passion surrounding the product's history.

All works and images copyright © Joschka Sawatzky 2011—2016.

Please do not reproduce without the expressed written consent of Joschka Sawatzky. Copying is for jerks.